Junia is a dynamic entrepreneur and the driving force behind Rooted Creative, bringing over 20 years of event industry expertise to every project. Her career began in television production, where she honed her skills as a successful producer and production manager after earning a bachelor’s degree in communications from the University of Florida’s College of Journalism and Mass Communications.
Junia seamlessly transitioned her talents to the world of live events, demonstrating a proven ability to plan and execute a diverse portfolio of complex meetings, conferences, galas, awards presentations, and festivals for corporations, non-profits, and trade associations.
A recognized leader in her field, Junia is a member and Past President of the Minnesota Festivals and Events Association (MNFEA), and a graduate of the University of Minnesota Tourism Center’s Festival and Event Management Program. Her commitment to professional excellence is further underscored by Rooted Creative’s memberships in the Minnesota Black Chamber of Commerce, the Saint Paul Area Chamber, and the Minneapolis Regional Chamber.
As an entrepreneur leading three distinct businesses, Junia is deeply passionate about mentorship and business development. She actively leverages resources from organizations including the Neighborhood Development Center (NDC), SCORE, the Metropolitan Economic Development Association (Meda), the African Career Education & Resource (ACER), and Elevate Hennepin. These organizations have played a pivotal role in the growth and development of Rooted Creative, KaiBi Mobile Family Care Center, and Blue Tin Cup Kafe.
"Junia was an integral part of the previous success of our annual business conference. Her organization, follow-up, and preparedness were key to our success. Before working with Junia and her team, we worried that working with an event manager would mean more work for us but Junia was able to quickly pick up on our needs and brand messaging and take so many tasks off of our shoulders.
Junia was adept at negotiating with vendors on our behalf and keeping us up to date on all important event milestones. She anticipated all of our needs and was also calm, cool, and collected during events - no matter what was going on behind the scenes! I highly recommend working with Junia, she is a true professional in every sense of the word and your event would be better for it. "
"Junia is a very responsible and dedicated person at work. She can handle multi-task at the same time and never lets down our expectation. She is willing to take over new responsibilities at work without hesitation and consistently gives many creative ideas at work.
During the time she was working for us, she demonstrated to be a very valuable marketing resource too when supporting us with our signage plan. It was such a very pleasant and interesting time working with her. I believe she possesses just the skills and qualifications that an exceptional event manager should have as well as of a leader. "
"Junia’s energy and passion for what she does is obvious in every event she is involved with, allowing her pride and enthusiasm to shine through in every detail. She is personable, responsive, flexible and professional, and her execution is consistently flawless.
She is a consummate professional, highly skilled in all aspects of event planning from concept to superior execution. Having worked with her on a number of events, she has been a joy to work with and I would strongly encourage anyone or any company that is looking for an event or show producer to have full confidence in Junia to take the helm of the production."
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